Planet

DELIVERING THE PROMISE OF CLEAN WATER
As a member of the Beverage Industry Environmental Roundtable (BIER), Bacardi is working alongside several competing global beverage companies – all of which operate within the same local market – to address the shared water challenges in Tlajomulco de Zúñiga, Mexico. The project, dubbed Charco Bendito (meaning Blessed Puddle). It’s an example of the significant impact achieved when competitive organizations work together to benefit of a community in need.

ANGEL’S ENVY® BOURBON ON A QUEST TO SAVE THE AMERICAN WHITE OAK
The American white oak plays a big role in the making of bourbon. That’s because the spirit must be aged in new charred American white oak barrels. Aligning with the Bacardi goal of reducing its impact on the environment, Kentucky straight bourbon whisky maker ANGEL’S ENVY® launched its Toast the Trees initiative in 2014. To date, this has led to the planting of more than 200,000 white oaks.

Bacardi partnered with the premium Slovenian glassmaker Hrastnik1860 to trial the production of 150,000 70cl ST-GERMAIN® glass bottles through a hydrogen-fueled furnace—the first commercial production of a glass bottle fueled by hydrogen. By using a fuel composed of at least 60% hydrogen, Bacardi was able to reduce the total carbon footprint of production compared to production powered by traditional fossil fuels.

Bacardi has switched all of its GREY GOOSE® 5cl bottles from glass to 100% recycled aluminum – a move that cuts the carbon footprint of these bottles by 50% when compared to the glass alternative.